More and more Nordic SMEs are seeking opportunities outside their local market. The trend is strong.
Only a minority of Small and Medium companies do choose to grow and
willingness to grow is the most important success factor.
Ways to enter a new market:
Export of a product;
Develop a joint venture to sell through an existing sales company;
Sell a license and collect royalties;
Contract a foreign company to do sales for % of sales;
Establish office;
|